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Deciding whether to set up a coffee distribution business · Edition 7 · 2026

Setting up a coffee distribution business for the Spanish hospitality trade: the file you decide to commit the money with

Written for the entrepreneur or small business weighing up whether to set up a coffee distribution business serving bars and restaurants, and who wants to know whether it pays a return on capital or simply buys them a job. This is not a sales manual or a machinery manufacturer's brochure: it is the folder you sign or walk away with, with five business models run through the same financial engine at 2026 Spanish costs and the owner's market salary deducted before any talk of profit.

229 pages · Edition 7Five business models through one financial engineNPV · IRR · break-even · tornadoScope Spain · 2026 · in English
€3,499single-user licence · PDF
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  • Five business models, each with its own verdict and each run through the same financial engine
  • The real funnel behind the census: from 235,623 hospitality venues to the ones you can actually win
  • The profit and loss of a single bar, line by line: what it leaves you each year and how many years its machine takes to pay for itself
  • Loaned equipment (comodato): the CAPEX you buy, that lives on the customer's premises, and that decides the business
  • Route density, case law on supply contracts, and a traceability register behind every figure
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PDF interior

What you will see inside

Real PDF pages: cover, executive summary, charts and competitive tables.

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What's included

It tells you whether to set up the distributor, with which model, and what can sink your margin

A decision report, not a tour of the coffee sector. Every figure comes out of a financial engine whose assumptions are published one by one, and every decisive statement carries its source, its date and the confidence we place in it.

There are not 235,623 customers. There are far fewer

The Spanish hospitality census is the first figure to appear in every business plan in the sector, and it is the first one that misleads. The report runs it through four successive filters — venues already belonging to a chain with central purchasing, those tied to a live exclusive with another distributor, those that fall short of the minimum consumption that makes visiting them viable, and those that fail the credit screen — and what survives at the end of the funnel is a fraction of the starting point. That number, not the census, is the market you will be building your route on.

Below 18 kilos a month, that account costs you money

Serving a customer carries a cost that exists whether or not the customer buys much: the driver's stop, the sales call, the point-of-sale materials, the technical service on the loaned machine, and the financing of the credit you extend. The report calculates the consumption threshold below which an account destroys margin — 18.1 kilos a month in the base case — and shows what proportion of the accessible census falls below that line. Winning customers below the threshold is not growth: it is buying losses one at a time.

You buy the machine and it lives in someone else's premises

Loaned equipment (comodato) — handing over the espresso machine and grinder in exchange for an exclusive supply agreement — is the practice that orders the entire sector and the axis of this report. In the exclusive distributor model it means €395,200 of machines that you pay for, that never set foot in your warehouse, and that are written off only if the contract lasts. The report models the whole cycle by cohorts: replacement, wear, withdrawal, recovery, and what happens when the account closes before the equipment has paid for itself.

A standard bar leaves €688 a year and its machine takes 5.5 years to pay for itself

The profit and loss of a single customer, line by line: the 24 kilos a month they buy, the free coffee you give away and never invoice, the price you charge, the cost you buy at, delivery, sales commission, materials, bad debt, and the depreciation of your equipment. What is left at the bottom is that account's real contribution. Put that payback period next to how long contracts actually last and you have the central problem of the business.

The route has a physical ceiling, and that ceiling sets your minimum size

A driver covers a bounded number of accounts a day, and that number varies sharply between a dense town centre and a dispersed metropolitan area: 190 versus 113 accounts per route in the model. From that comes the minimum viable scale, the exact moment you have to add the second van and the second driver, and why growth is not a smooth curve but a staircase whose steps sink the margin just after each one.

The exclusivity contract you sign is not worth what you think

The security behind the loaned equipment is an exclusive supply contract, and the Spanish courts have spent years narrowing which parts of that contract are actually enforceable: the maximum admissible term, the validity of penalty clauses for breach, what happens when the publican sells the business on, and whether the new owner is bound or not. The report sets out that case law with the official reference for each ruling, so you can check every judgment one by one.

Five models, and the one that puts up the most assets is not the one that earns the most

Multi-brand with no assets; exclusive distributor with loaned equipment; own-label coffee under the distributor's brand; speciality coffee specialist; and buying an existing book of accounts. All five run through the same engine, with the same discount rate and the same owner's salary deducted, so their results are comparable with one another. The gap between best and worst exceeds two million euros of net present value, and the ranking is not the one the volume of assets each demands would suggest.

Contents

From the hospitality census to the roadmap you decide with

01 You are not going to sell coffee. You are going to lend machines
02 Board Memo: the verdict on one page, with what would invalidate it
03 What this report is going to argue with you about
04 You sell 288 kilos, you invoice 271 — and coffee is not where your margin comes from
05 What has been measured, on what evidence, and what could not be closed
06 Coffee is not the product: 58 % of what the publican values is the machine
07 Density per head misleads: Ávila looks like the best market and is the worst
08 "There are 235,000 bars in Spain" is the sentence that ruins business plans
09 The category that drinks the most coffee is the only one that has been shrinking for a decade
10 Sector profitability varies thirtyfold: it is about which slice of the chain you own
11 CAC is not start-up capex: with 15 % churn, winning 39 accounts a year only keeps you from shrinking
12 Putting your brand on the bag makes you the producer of the product under packaging law
13 Delivery frequency is the frequency with which you manufacture the proof of your contract
14 You are not lending a machine: you are lending €3,800 to a bar that may close, on a contract that expires before the equipment does
15 The most honest sales argument you have destroys 21 % of your turnover
16 Three beliefs held across the sector are false, and one of them puts you outside the law
17 What the case law on coffee exclusivity really says, judgment by judgment
18 Teaching the bar to dose properly costs you 17.6 % of that account's turnover
19 Five sets of accounts, and an exposure of €1.68M that appears on no balance sheet
20 What would have to be false for the verdict to change, and why the number that decides it most is the worst documented
21 Seven design decisions, and one of them is worth more than the other six combined
22 Eleven risks, each with its indicator, its threshold and what survives mitigation
23 How to spend €18,400 over six months to find out whether this report is wrong about your market
24 Nine attacks on the thesis, twenty-three errors of our own that were inside the engine, and four reservations
25 What you do on Monday: one phone call decides the verdict, and it is not the one you think
26 Every figure in this report, with its source and its confidence rating
A Glossary, syllabus coverage and evidence apparatus
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The sample includes the cover and the contents, so you can see the report's full scope. The analysis, the financial model and the verdicts are in the complete edition.

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Frequently asked questions

Common questions before buying

Who exactly is it written for?

For the entrepreneur or small business assessing whether to set up a coffee distribution business serving bars, cafés and restaurants in Spain, and who wants to know whether the project recovers its capital. It is not a sales-technique manual or a barista guide: it is a financial decision report. Each business model closes with its own verdict and its own roadmap.

What are the five business models?

Multi-brand with no assets, distributing third-party brands without lending machines; exclusive distributor with loaned equipment (comodato), the sector's classic model; own-label coffee under the distributor's brand; speciality coffee specialist; and buying a book of accounts already up and running. All five are modelled with the same financial engine and at 2026 Spanish costs, so their results are comparable with one another.

Does it give a clear verdict, or does it stop at "it depends"?

It gives a verdict per model, with the figure in front of you. The report does not sugar-coat the outcome: whatever each model does to your capital, it says so with the NPV, the IRR and the break-even in plain sight, and it shows what the owner's market salary does to each result once it is deducted.

What is comodato, and why does it take up so much of the report?

It is the free loan of the espresso machine and grinder to the publican in exchange for an exclusive supply contract. It is the practice that orders the sector and the one that decides the outcome: you pay for the equipment, it is installed on premises you do not control, and it is written off only if the contract lasts long enough. The report models it by cohorts — purchase, replacement, wear, withdrawal and recovery — and sets alongside it the case law on how far that exclusivity is actually enforceable.

Can I redo the numbers with my own assumptions?

The report publishes the full traceability register: every figure the model uses, with its value, its unit, its source, the date it was consulted and its confidence rating, plus which assumptions are sensitive to the result. The sensitivity tornado tells you which variables really move the verdict and over what realistic range they have to be moved.

Is it up to date, and what is its scope?

Scope Spain, with 2026 data and prices, and a tax framework that includes the corporate income tax bands in force from 2027. The judgments cited carry their official reference and the sources their consultation date, so you can check what may have changed since.

What format is it in and how is it delivered?

A 229-page PDF, available for instant download after purchase, under a single-user licence. You can see the cover and the full table of contents in the free sample before deciding.

Commit the money with the numbers done, not with the route drawn

Five business models each with its verdict, the real funnel behind the hospitality census, the profit and loss of a single bar line by line, the loaned-equipment CAPEX that decides the outcome, and every assumption in the model published with its source so you can redo the numbers yourself.

Buy the report · €3,499