Short analyses of niche markets: data, trends and readings to decide better.
Upfront investment, real margins and the figures worth having on the table before signing a lease.
Read article →Share, growth and why the opportunity lies in converting the conventional consumer, not in the elitist niche.
Read article →Madrid and Barcelona concentrate the competition, but the real opportunity may lie elsewhere. An analysis of density by city.
Read article →Controlling the bean gives you margin and differentiation, but demands investment and craft. How to decide based on your model.
Read article →It's not just the urban millennial. The real consumer profile, what they look for and which entry product converts them.
Read article →Before you sign a lease, it's worth knowing that fume extraction and the terrace licence are the two hurdles that stall the most projects in Spain.
Read article →Coffee carries a very high margin, but fixed costs are unforgiving. These are the break-even figures worth working out before you open.
Read article →Legal form, self-employed contributions, IAE tax and the true cost of a waiter: the tax and employment decisions that shape a coffee shop's monthly cash flow.
Read article →Cold formats are specialty coffee's Trojan horse: they attract the young consumer without demanding technical knowledge.
Read article →Bookings up +71% and instructor applications +948% — but a studio's economics live or die on utilisation. The numbers to know before signing the lease.
Read article →7.7m adults already treated and ~6m interested-but-untreated. Where to enter, what the chair really earns and the three risks that break the deal.
Read article →Five formats compared by CAPEX, barrier and defensibility. Why grooming is the best risk-adjusted entry and where the money actually is.
Read article →The margin per cup is high, but real profitability is won on the product mix, recurrence and waste control.
Read article →More runners, more mass races and a consumer willing to pay for performance. What lies behind the surge and the opportunity it opens.
Read article →While the giants fight over the generic runner, there is a real unmet pain point: a genuine women's last, measurable fit and a health-led approach.
Read article →The direct channel offers margin and data, but hides a lethal cost: returns. How to choose your channel based on your model.
Read article →Nike and Adidas dominate, but younger brands are eating into their ground. What they did differently and what can be learned.
Read article →Aluminium and polypropylene both have mature recycling routes. That is not the problem. The problem is physics, logistics and who actually pays — and the answer is rarely the recycler.
Read article →The roaster is the most visible line in the budget and rarely the one that decides the outcome. Working capital, effective capacity and route to market are what separate a business from an expensive hobby.
Read article →The organic seal is real, enforceable and expensive. Whether it earns its cost depends far less on the certificate than on where in the chain you are standing when you pay for it.
Read article →