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Market report · Edition 4 · Jul 2026

The specialty coffee market in Uruguay

Demand, competition, consumer and strategic opportunity in the land of mate, where specialty coffee grows against the habit of mate and instant coffee. The intelligence you need before entering: where, against whom and with what economics.

2024–2026 data90 sections + annexesMontevideo by neighbourhood in deep diveVoices from the sector

€299/ individual licence

Instant-download PDF
Competitive map by archetype and a read of Montevideo by neighbourhood and the emerging frontier
The real barrier of imported green coffee and its impact on margin
Economics of a store, 22% VAT on served coffee and 10% on retail beans, tax regimes and break-even by format
Voices from the sector and sources cited with confidence level

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What's included

From market to decision

Each section answers a concrete question an entrepreneur or investor asks before entering.

The land of mate

Specialty coffee grows in Uruguay against a deeply rooted habit of mate and infusions and a market still 54% instant: the report reads that cultural barrier and where the real demand is.

Montevideo and the emerging frontier

A read of Montevideo by neighbourhood (Pocitos, Punta Carretas, Cordón, Ciudad Vieja) and the emerging frontier, with pedestrian density and cost per m².

The barrier of imported beans

Uruguay imports all of its green coffee: the report quantifies that barrier and its effect on unit economics, P&L and sensitivity.

Fiscal, regulatory and sustainability

22% VAT on served coffee and 10% on retail beans, tax regimes and the monotributo, city-council permits and EUDR (does not apply unless exporting to the EU).

Contents

90 sections + annexes

01 Executive Summary

02 2026 Viability Dashboard

03 Methodology and Confidence

04 Macro Context and Consumption

05 Market Size and Imported Mix

06 TAM/SAM/SOM Model

07 Cultural Barriers: mate, instant and the bean habit

08 2026 Trends

09 Consumer Price Map

10 Geomarketing in the Cities

11 Montevideo: a read by neighbourhood

12 The emerging frontier and the new neighbourhoods

13 Commercial Rent Matrix

14 Competitive Map and Positioning

15 Menu Architecture

16 Unit Economics of the Ticket

17 Base P&L and Break-even

18 CAPEX and Investment Plan

19 The barrier of imported beans

20 B2B Strategy and Pipeline

21 Regulatory Checklist and City Council

22 22% VAT on served coffee, 10% on beans and tax regimes

23 EUDR and traceability of the imported lot

24 Sustainability and packaging

25 Voices from the sector

26 Final Recommendation

27 90 and 180-day Roadmap

A Sources and Assumptions

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A sample of pages from the report. The full version includes all tables, charts and sources.

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Frequently asked

Before you buy

What format do I receive?

A PDF ready to read on any device or to print. You receive it by email immediately after payment.

What currency is the data in?

Economic figures are expressed in Uruguayan pesos ($U) with a US dollar (USD) equivalent where it helps the reading.

What language is the report in?

This report is available in English, and also in Spanish, German and French.