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What you will see inside
Real PDF pages: cover, executive summary, charts and competitive tables.
For the founder who wants to open one specialty café in Turkey and stand behind the counter: what a first coffee shop in Istanbul takes to open, what it has to sell before it pays the person who works in it, and what to measure before signing a lease. Four ways in, costed in lira under the rules of 2026 and set beside what TurkStat reports for the trade, every figure with its source and date. The report gives no verdict for any format and says why: no café's accounts and no owner's count of sales could be read. The answer it can give comes first, in a four-page executive summary, and the chapters hold the evidence behind it.
Real PDF pages: cover, executive summary, charts and competitive tables.
Each chapter answers one question a founder asks before signing a lease, and ends with what is settled. Whatever could not be verified is declared as such, next to what could.
The report opens with a stand-alone executive summary: why no format is given a verdict and to whom the figures apply, what the reference format must take for its owner to be paid, the money to open and to live through the first year, the owner's hours, the readings that carry the result, the evidence that is missing and the three checks to make before signing a lease, each with its thresholds.
A take-away counter, an espresso bar, a café with seats and food and the take-over of an equipped café, each with its fit-out, its staffing, its rent and its prices. The engine builds each from costs that can be named and prints the takings it needs as a band, never as one figure. What the official statistics report for the trade is set beside it, with the reasons they cannot judge a specialty coffee shop.
VAT on what is sold and on what is bought, the opening VAT that takes months to come back, the cash register and card payments, the sole proprietor and the limited company, the owner's social insurance as a fixed charge, the minimum wage and the path from gross pay to the employer's cost, severance, two reliefs that end with 2026, the licence by declaration and its fee by district, the lease, its rent cap and the calendar.
What is left of a cup, the plan of each format line by line, the lines of the frontier with what each includes, the first twelve months of cash, the money to open in blocks with what could not be priced, a one-page reckoner for your own account, a risk watch system, a plan with decision gates and the case against the report itself.
Charts and tables built from the same engine, each with its source.
A few pages from the report. The free sample contains the cover and the contents.
For a resident of Turkey, or someone settling there, who wants to open one specialty coffee shop as a first business and work in it full time. It is not written for a chain planning another unit or for an investor who will hire a manager; they will find the evidence useful and different figures.
No, and it says so on its first page. A verdict needs the sales and the owner's pay of shops like yours, and this research could read none: companies in Turkey no longer publish their accounts, sole proprietors are in no public register, and no owner states a count of sales in a source that may be quoted. What it gives instead is what each format must take for its owner to be paid, as a band; where that sits against what the official statistics report for the trade; the money to open; and three checks, each with its thresholds in your own units, that turn the band into an answer for your own site.
Four pages right after the cover that can be read on their own: the answer, the money, the conditions and the next step. Every figure in it comes from the same engine as the chapters and is traced to its source there. It is part of the report and is not in the free sample.
From Turkish statutes and regulations as printed in the Official Gazette, the Revenue Administration's and ministries' guidance, the Ministry of Labour's minimum-wage tables, TurkStat, district municipalities' tariffs, the Government's Medium Term Programme, coffee shops' own menus and opening hours, suppliers' price lists, two agencies' advertisements of premises and what the trade states in the press. Every input carries its source, date and confidence level in the traceability chapter. What could not be verified is declared, not filled in, and sites whose terms forbid automated reading or commercial use were not read or not used.
No. No source that could be read states what a specialty coffee shop in Turkey sells in a day or a year. Every sales figure in the report is what a costed plan needs, labelled as such, and the report tells you how to count your own.
The base is Istanbul. Ankara, Izmir, Antalya and Bursa are given as facts — asked rents and licence fees where read, and the specialty menus found there — and not as costed results. There is no ranking of cities.
Turkish lira (TRY) of 13 October 2026, under the rules in force in 2026. With inflation near 30 % a year, the report says what that does to a shop inside a year and how to carry its figures forward; it makes no forecast.
This edition is written in English.
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