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Market report · Edition 3 · Jul 2026

The specialty coffee market in Switzerland

Demand, competition, consumer and strategic opportunity in Switzerland. The intelligence you need before entering: where, against whom and with what economics.

2024–2026 data90 sections + annexesZurich by Kreise in deep diveVoices from the sector
€299/ individual licence
  • Instant-download PDF
  • Competitive map by archetype and a reading of Zurich by Kreise, Geneva, Basel and Lausanne
  • Economics of a store, unit economics, P&L and break-even by format
  • Taxation, labour cost, EUDR and market sustainability
  • Voices from the sector and sources cited with confidence level
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PDF interior

What you will see inside

Real PDF pages: cover, executive summary, charts and competitive tables.

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What's included

From market to decision

Each section answers a concrete question an entrepreneur or investor asks before entering.

The most expensive market in the world

Switzerland has premium demand and extremely high purchasing power, but the labour cost (~51% of the structure) is the big barrier: winning means surviving the costs.

Geomarketing by city

A reading of Zurich by Kreise, Geneva, Basel and Lausanne, with density, cost per m² and recommended entry formats.

Entry economics

Unit economics of the ticket, base P&L, break-even, CAPEX and investment plan with updatable assumptions.

Fiscal, regulatory and sustainability

Tax regime, labour cost, EUDR/traceability and packaging sustainability.

Contents

90 sections + annexes

01 Executive Summary
02 2026 Viability Dashboard
03 Methodology and Confidence
04 Macro Context and Consumption
05 Market Size and Imported Mix
06 Geomarketing in the Cities
07 Zurich: a reading by district (Kreise)
08 Secondary Cities and Seasonality
09 TAM/SAM/SOM Model
10 Local Consumer Habits
11 2026 Trends
12 Consumer Price Map
13 Commercial Rent Matrix
14 Entry Formats
15 Competitive Map and Positioning
16 Menu Architecture
17 Unit Economics of the Ticket
18 Base P&L and Break-Even
19 CAPEX and Investment Plan
20 Green-Coffee Buying Policy
21 B2B Strategy and Pipeline
22 Regulatory Checklist
23 Taxation and Tax Regime
24 EUDR and Traceability
25 Sustainability and Packaging
26 Voices from the Sector
27 Final Recommendation
28 90 and 180-Day Roadmap
A Sources and Assumptions
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A look inside

Professional design, verified data and clear charts in every section.

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A sample of pages from the report. The full version includes all tables, charts and sources.

Clear pricing

The analysis you need, at an accessible price

Premium sector report

USD 2,000–4,750
Extensive reports focused on market size and its evolution, with deep macro-level detail.

Bioy Research report

€299
Decision-focused analysis: competitive map, density by city, economics and entry insight.

Bespoke study

€1,500–6,000
Tailored analysis for one specific site, with an on-site visit and a custom quote.
Frequently asked

Before you buy

What format do I receive?

A PDF ready to read on any device or to print. You receive it by email immediately after payment.

What currency is the data in?

Figures are expressed in Swiss francs (CHF), with euro/dollar equivalences where they aid reading. Switzerland is not part of the EU and applies its own VAT.

What language is the report in?

This report is available in English. Spanish, English, German and French editions are available.

Make the decision with data, not intuition

It saves you weeks of research and the risk of entering blind a market you don't know.

Buy the report · €299