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What you will see inside
Real PDF pages: cover, executive summary, charts and competitive tables.
Demand, competition, consumer and strategic opportunity in an emerging market that grows against the tereré and mate habit. The intelligence you need before entering: where, against whom and with what economics. Edition 4: maximum rigour, with source traceability and a bottom-up sizing of the market.
Real PDF pages: cover, executive summary, charts and competitive tables.
Each section answers a concrete question an entrepreneur or investor asks before entering.
Specialty coffee grows in Paraguay against tereré (81.6% urban penetration) and mate cocido (69% of households): the report reads that cultural barrier, the very low per-capita consumption and imports that surged +71.8% in 2025.
A reading of Villa Morra, Las Mercedes, Carmelitas, the historic downtown (Palma street) and Recoleta, with audience, ticket, rent per m² and the density of the specialty scene.
Paraguay imports almost all of its coffee: the report quantifies that barrier on the margin and explains why cold brew and cold drinks —given the climate and the cold-drink culture of tereré— are the lever to enter the habit.
10% VAT on coffee (unlike yerba mate at the 5% basic-basket rate), IRE regimes, 16.5% IPS payroll costs, minimum wage, Municipality of Asunción licensing + INAN registration and EUDR (does not apply unless exporting to the EU).
Professional design, verified data and clear charts in every section.
A sample of pages from the report. The full version includes all tables, charts and sources.
A PDF ready to read on any device or to print. You receive it by email immediately after payment.
Economic figures are expressed in guaraníes (₲) with a US dollar (USD) equivalent where it helps the reading.
This report is written in English.
It saves you weeks of research and the risk of entering blind a market you don't know.
Buy the report · €299