PDF interior
What you will see inside
Real PDF pages: cover, executive summary, charts and competitive tables.
Demand, competition, consumer and strategic opportunity in an emerging market that grows against the tereré and mate habit. The intelligence you need before entering: where, against whom and with what economics. Edition 4: maximum rigour, with source traceability and a bottom-up sizing of the market.
Real PDF pages: cover, executive summary, charts and competitive tables.
Each section answers a concrete question an entrepreneur or investor asks before entering.
Specialty coffee grows in Paraguay against tereré (81.6% urban penetration) and mate cocido (69% of households): the report reads that cultural barrier, the very low per-capita consumption and imports that surged +71.8% in 2025.
A reading of Villa Morra, Las Mercedes, Carmelitas, the historic downtown (Palma street) and Recoleta, with audience, ticket, rent per m² and the density of the specialty scene.
Paraguay imports almost all of its coffee: the report quantifies that barrier on the margin and explains why cold brew and cold drinks —given the climate and the cold-drink culture of tereré— are the lever to enter the habit.
10% VAT on coffee (unlike yerba mate at the 5% basic-basket rate), IRE regimes, 16.5% IPS payroll costs, minimum wage, Municipality of Asunción licensing + INAN registration and EUDR (does not apply unless exporting to the EU).
Professional design, verified data and clear charts in every section.
A sample of pages from the report. The full version includes all tables, charts and sources.
A PDF ready to read on any device or to print. You receive it by email immediately after payment.
Economic figures are expressed in guaraníes (₲) with a US dollar (USD) equivalent where it helps the reading.
This report is available in English, and also in Spanish, German and French.
It saves you weeks of research and the risk of entering blind a market you don't know.
Buy the report · €299