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Demand, competition, consumer and strategic opportunity in the smallest market in the series (~40,000 inhabitants), in a customs and monetary union with Switzerland (CHF) and with the highest labour cost: a barista costs ~CHF 54,000-56,000/year. Despite its size, there is already local specialty roasting (Demmel Kaffee, Coffee Manufacture Riesen). The intelligence you need before entering: where, against whom and with what economics. Figures in CHF with euro (€) comparisons, with labour cost in figures (LHGV collective agreement CHF 3,468-3,866/month) and the nuance of the Swiss MWST (VAT: coffee served on-site 8.1% vs. beans to take away 2.6%).
Real PDF pages: cover, executive summary, charts and competitive tables.
Each section answers a concrete question an entrepreneur or investor asks before entering.
Liechtenstein has ~40,000 inhabitants and is in a customs and monetary union with Switzerland (CHF). Despite its size, there is already local specialty roasting, proof that the category is viable if the model leans on retail, B2B and consistency. Realistic TAM / SAM / SOM sizing and data limits, with a Switzerland proxy where there is no dedicated trade row.
Specialty roasters in the principality itself (Demmel Kaffee in Schaan, Coffee Manufacture Riesen in Triesen) and an ecosystem shared with the reference Swiss scene. Competition includes horeca, bakeries and the offer minutes away in Switzerland and Austria; where the gaps sit by channel and by area.
Analysis of local and cross-border competition, with a block of leaders' readings that combines evidence from the local scene (Liechtenstein roasters) and verifiable public voices from the reference Swiss specialty scene (Emi Fukahori, MAME, Zurich), clearly labelled.
Pricing and ticket architecture, unit economics of a store with the highest labour cost in the series (LHGV collective agreement CHF 3,468-3,866/month, employer charges ~12-16%, barista ~CHF 54,000-56,000/year), the Swiss MWST (VAT) nuance (coffee served on-site 8.1% vs. beans to take away 2.6%, accommodation 3.8%), EUDR and packaging, and an entry roadmap leaning on retail and B2B.
Professional design, verified data and clear charts in every section.
A sample of pages from the report. The full version includes all tables, charts and sources.
A PDF ready to read on any device or to print. You receive it by email immediately after payment.
Liechtenstein uses the Swiss franc (CHF) as its operating currency; the report budgets in CHF and offers euro (€) comparisons throughout. Each figure is cited with its confidence level.
From primary, verified sources: official statistics (Amt für Statistik Liechtenstein), HS0901 trade data (OEC/BACI, with a Switzerland proxy), regulation and taxation (LLV, Steuerverwaltung), and the regional specialty scene. Each figure is cited with its confidence level and read as an order of magnitude. We never use inflated or invented numbers.
For anyone evaluating entry into Liechtenstein's specialty coffee market: entrepreneurs, expanding brands, investors and sector suppliers. Not for those who already operate and know the market better than anyone.
The individual licence covers personal or single-project use. For broad corporate use or resale, contact us for an extended licence.
It saves you weeks of research and the risk of entering blind a market you don't know.
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