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Demand, competition, consumer and strategic opportunity in a market with a huge freddo culture (freddo espresso and freddo cappuccino, invented in Greece in 1991, make up 70-80% of cold coffee) and a booming specialty scene in Athens, Thessaloniki and Crete, with award-winning roasters (Taf, The Underdog). The intelligence you need before entering: where, against whom and with what economics. Data in euros (eurozone), with a key ΦΠΑ tax nuance (served coffee 24% vs. take-away 13%).
Real PDF pages: cover, executive summary, charts and competitive tables.
Each section answers a concrete question an entrepreneur or investor asks before entering.
Freddo espresso and freddo cappuccino, invented in Greece in 1991, make up 70-80% of the country's cold coffee and shape product, pricing and operations. In parallel, a booming specialty scene in Athens, Thessaloniki and Crete with award-winning roasters. TAM / SAM / SOM sizing and demand drivers 2026–2030, in euros (eurozone).
Award-winning specialty roasters (Taf Coffee by Yiannis Taloumis, The Underdog by Michalis Dimitrakopoulos, world barista champion, Samba, Kudu, Mokka) alongside dominant chains (Coffee Island with over 450 stores, Gregory's, Mikel), import and supply chain, and where the entry gaps sit by channel and by area.
Chains, bakery-cafés and convenience, roasters and B2B brands, independent competitors venue by venue, with an integrated block of interviews and verifiable quotes from Greek leaders and barista champions.
Pricing and ticket architecture, unit economics, staffing and labour cost (binding HORECA agreement, barista €950/month with 14 payments, EFKA charges 21.79%), opening, licences and compliance enriched with Greek data (a key ΦΠΑ tax nuance: served coffee 24% but take-away 13%, rewarding take-away), EUDR (applies as an EU country), a tourist market with seasonal islands, and deep dives into Athens, Thessaloniki and Crete.
Professional design, verified data and clear charts in every section.
A sample of pages from the report. The full version includes all tables, charts and sources.
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From primary, verified sources: the Greek statistics office (ELSTAT), café directories, coffee import and export data and trade press. Figures are read as an order of magnitude, citing each one with its confidence level. We never use inflated or invented numbers.
Greece is in the eurozone, so all the report's economic figures are expressed in euros (€). Each figure is cited with its confidence level.
For anyone evaluating entry into Greece's specialty coffee market: entrepreneurs, expanding brands, investors and sector suppliers. Not for those who already operate and know the market better than anyone.
The individual licence covers personal or single-project use. For broad corporate use or resale, contact us for an extended licence.
This is edition 1 (Jul 2026). We publish periodic updates; buyers receive priority notice of new editions.
It saves you weeks of research and the risk of entering blind a market you don't know.
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